Chrysler Announces Lifetime Powertrain Warranty
Not long ago I posted about Chrysler's pricing strategy for their new 2008 Dodge and Chrysler minivans. Now it appears that Chrysler plans to get even more aggressive on the marketing front, recently announcing that many of its new vehicles will be covered by a new lifetime powertrain warranty. This is the first time that any automaker has offered such a long-term warranty, and should help Chrysler ease customer concerns over reliability.
According to Chrysler, the warranty will cover all new 2006, 2007 and 2008 Chrysler, Dodge and Jeep vehicles sold on or after July 26th, 2007. The warranty will cover the powertrain, which includes the engine, transmission and driveline. The existing 3-year/36,000 mile warranty remains to cover vehicle components not included in the powertrain warranty.
There are some caveats: High-performance SRT, commercial and diesel models aren't covered, and Canadian vehicles will retain the exisiting 3-year/10,000km powertrain warranty. The new warranty only applies to the original purchaser of the new vehicle, and the vehicle must be inspected (free of charge) at an approved Chrysler (or Dodge/Jeep) dealer every 5 years in order for the warranty to remain in effect.
It's quite an impressive announcement, and definitely shows that the new Chrysler is coming out swinging. Will the new powertrain warranty make you consider the purchase of a Chrysler minivan? Click on the comments link below this post and let us know what you think.
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